CEO

WebTrade Marketing award winning CEO, Will Abdo has 25 years of experience in business intelligence, marketing and business development. His assignments ranged from information analysis to successful project management, predominantly within the Australian corporate sector.

He has worked with and consulted in big organisations such as:

Telstra

Standard & Poor's
BHP Petroleum
Medibank Private
Australian Taxation Office
Department of Foreign Affairs & Trade
Boral ... & others

Will has over fifteen years experience in trade, public relations, business management and taxation. He has also been an advisor to the Australian Federal Government on e-marketing and e-commerce strategies for Middle East trade markets. Will is professionally fluent in both English and Arabic. In 2025, he was announced the winner of the prestigious Specialty Marketing CEO of the Year Award.

Qualifications & Associations

Bachelor of Business (Accounting & Information Technology)
Graduate Diploma in Computer Science (Business Intelligence)

Leadership, teams and effective communications – Chicago Booth University

Winner of the prestigious Specialty Marketing CEO of the Year Award 2025

Executive Director - Australian Arabic Council

Languages Advisory Board Member - Deakin University

Registered Tax Agent

Winner of the Ambassador For Peace Award 2018 - UPF

Past Assistant Vice President - Universal Peace Federation Australia

Past Management Committee Member - Australia Arab Chamber of Commerce and Industry

Past National Board Adviser - Australia Arab Chamber of Commerce and Industry

Past Management Committee Member - Crescent Institute

Past Board Member - Australia Lebanon Chamber of Commerce & Industry

For 30 years, Will has been a Director of the award winning Australian Arabic Council, addressing national & world issues with a view to promoting human rights, harmony and understanding. In 2018, he received the prestigious Award of "Ambassador For Peace" from Universal Peace Federation.